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07AIGC works

Mazu IP character design

Client
Self-initiated
Role
AIGC
Year
2024
Category
AIGC works
Mazu IP character design

Early design phase

Aimed at inheriting and promoting Mazu culture, the design uses red and gold as the main colors, symbolizing passion, vitality, nobility, and holiness. It retains traditional clothing elements. The Mazu IP design in Fujian Province takes cultural inheritance as its core, integrates regional characteristics and modern aesthetics, and aims to create a Mazu image that is both traditional and modern, solemn and vivid, so that more people can understand and love this guardian of the ocean and jointly inherit and promote Fujian Mazu culture.

Mazu reference 1Mazu reference 2Mazu reference 3
Mazu character study
Mazu concept 1
Mazu concept 2
Mazu concept 3
Mazu concept 4
Mazu three-view
Mazu story 1
Mazu story 2
Mazu story 3
Mazu story 4